Method: Just the Right Amount of Facebook Live
To create an easy feed that could be broadcast live as well as archived, Clarify helped CREDO Mobile get started with Facebook Live.
The first step was a proof of concept. Clarify identified iPhone accessories like a tripod, microphone, and attachable lens the client could invest in relatively cheaply, along with free software for mixing and broadcasting live video feeds. With this initial setup, the client was able to produce a better-than-basic product on their own.
The client saw great engagement, so Clarify helped take the project to the next level. We hooked up our production cameras to the livestream, and implemented a simple and cost-effective approach to capturing audio and mixing it into the stream using carefully selected software.
This solution was just the right balance of quality, price, and implementation help to fit CREDO’s requirements and budget goals.