Results: Strong Fundraising Despite Limited Resources
Fundraising numbers that should have decayed as list fatigue seeped in remained steady instead. Messages in June raised $0.0202 per recipient per send, and messages in November raised a comparable $0.0184 per recipient per send.
And these steady results were achieved with maximum deliverability and minimal list attrition, keeping bottom line revenue totals relatively high. Over the course of the campaign, 98.4% of messages were successfully delivered, open rates averaged 17.8%, and only 2.5% of overall opens led to unsubscribes.