Will Bunnett specializes in political brand strategy, online fundraising, digital engagement, website content, and messaging development. His work has contributed to 12 Pollie Awards, including four Gold Pollies, and two Reed Awards for clients including Elizabeth Warren, Claire McCaskill, Cory Booker, and the California Democratic Party. His thought leadership has appeared in the Huffington Post, The Hill, Campaigns & Elections, and more.
Before founding Clarify, Will was a senior strategist at Trilogy Interactive and, before that, a senior digital writer and producer on the 2008 Obama presidential campaign in Chicago. Prior to joining the campaign, he was a junior fellow at George Lakoff’s Rockridge Institute, focusing on cognitive linguistic approaches to health care framing.
Will graduated from Georgetown University with a Bachelor of Science degree in Culture & Politics and earned a Master of Arts degree in political psychology and linguistics from the University of Chicago.