Clarify

Pleased to Meet You

Clarify is a full-service digital agency offering industry-leading digital advertising, brand strategy, videos, email advocacy, and more. Our clients expect honesty, transparency, and outstanding results, and we deliver all three.

In just under two years since founding Clarify, Senate campaigns, advocacy groups, independent expenditure committees, tech startups, and more have used our services and ideas to reach their voters, supporters, and customers and impress their stakeholders.

Our principals, Brian O’Grady and Will Bunnett, each have more than a decade of experience doing senior-level – and often award-winning – digital marketing. Prior to founding Clarify, O’Grady and Bunnett worked on projects for President Barack Obama, Senator Elizabeth Warren, Senator Chuck Schumer, Senator Patty Murray, Progressives United, the California Democratic Party, and many more.

For an introduction to the unique ways we marry theory to practice in digital marketing, see our webinar: How Political Campaigns Use Digital Marketing.

Clarify

What We Do

Clarify: Your Advertising

The secret is out: more eyeballs are moving online every day. To help you get superior results, Clarify starts with exceptional honesty and transparency.
• Case study: dynamic creative optimization

Clarify: Your Brand

From developing your unique value proposition to telling emotionally and socially resonant stories across channels, Clarify’s approach is entirely unique in digital politics.
• Viewpoint: How Clinton’s Value Proposition Lost Her the Brand Election

Clarify: Your List Building

Acquisitions with the lowest up-front costs often hide the true costs of high unsubscribes and low deliverability. Clarify optimizes for long-term returns.
• Case study: Facebook acquisitions

Clarify: Your Videos

Whether you need original footage or you just want to edit together some news clips, Clarify produces videos that tell your brand story at any length.
• Case study: Facebook Live

Clarify: Your Email Program

Our approach builds value and trust into your digital program and capitalizes on them sustainably through smart email calendars and content.
• Case study: email fundraising
• Case study: fundraising analytics

Clarify: Your Website

We build high-quality, mobile-optimized online homes that drive conversions and make strong statements — and skip the unnecessary content and expense.
• Viewpoint: Seeing Through Red, White and Blue Glasses

Clarify

Selected Clients

Dozens of organizations have partnered with Clarify for projects big and small, including the following:

Alliance for a Better Minnesota
Central Asia Institute
Choose Energy
CREDO Mobile
FWD.us
Margaret Stock for U.S. Senate
Yes on 63/Safety for All

And Clarify clients represent a range of backgrounds and sectors:

  • Government
  • NGO
  • Commercial
  • Political Campaign
  • Political Advocacy

Clarify

Viewpoints

Clarify

Team

Brian O'Grady

Principal
Brian O’Grady specializes in digital advertising as well as messaging and media planning for political and nonprofit clients. He has managed digital advertising for Dick Durbin, Cory Booker, Michelle Nunn, and Russ Feingold, as well as the League of Conservation Voters and Planned Parenthood Action Fund. In 2014, he contributed to research demonstrating how Facebook advertising can positively influence email fundraising, leading to three Gold Pollies and a Reed Award.

Before becoming a principal at Clarify, Brian led the advertising practice at Trilogy Interactive for two years. In 2012, he was the Search Engine Marketing Manager for Barack Obama’s re-election campaign. He has also worked for DoubleClick Google, VivaKi, and Lipman Hearne. He is a graduate of Beloit College.

Will Bunnett

Principal
Will Bunnett specializes in political brand strategy, online fundraising, digital engagement, website content, and messaging development. His work has contributed to 12 Pollie Awards, including four Gold Pollies, and two Reed Awards for clients including Elizabeth Warren, Claire McCaskill, Cory Booker, and the California Democratic Party. His thought leadership has appeared in the Huffington Post, The Hill, Campaigns & Elections, and more.

Before founding Clarify, Will was a senior strategist at Trilogy Interactive and, before that, a senior digital writer and producer on the 2008 Obama presidential campaign in Chicago. Prior to joining the campaign, he was a junior fellow at George Lakoff’s Rockridge Institute, focusing on cognitive linguistic approaches to health care framing.

Will graduated from Georgetown University with a Bachelor of Science degree in Culture & Politics and earned a Master of Arts degree in political psychology and linguistics from the University of Chicago.

Clarify

Working Together

After exceptional work, honesty and transparency are our top priorities. We don’t sign up for projects where we don’t believe we can deliver strong value, and we provide clear, up-front pricing with no hidden markups. Ever.

What’s the right way to combine these strategies and capabilities to get the best results? Neither of us will know for certain until we get a chance to sit down together and chat.

If you’re a Democratic campaign, advocacy group, or corporate partner looking to engage some people and do some good, let us know when and where to meet you, and we’ll be there.

If you’d like to work with us, check out our compensation policy and get in touch. Let us know what you can do.